
Hype Mechanics
adidas CONFIRMED / Studio A
Main Role: Art Director, Designer & Animator
About: CONFIRMED is the pinnacle of the trefoil — a selective, curated narrative lens that gives our consumers the hottest product and stories, first. Being Trustworthy isn’t only a strategic pillar, it’s our commitment to the user and sneaker culture at large.
While developing visual explanation, the audience should come away with a reasonable understanding of what a Hype Mechanic is why it’s so important to the brand and why it should matter to them. We need to communicate in a clear and engaging way.
Team: Wilf Eddings, Rob Glad, Jeff Metal, Julia Mueller

DRAW MECHANICS, EXPLAINED
How does the Draw work?
1 STEP
Always have your info up to date. Log in or sign up to the adidas membership program/Log in or create an adidas profile, verify your account, enable notifications and location services.
2 STEP
When a new release arrives, signups will open. This period will usually last a few days, but it may be same-day Draw, so always look at the draw date to make sure you get in.


3 STEP
Checkout: Select your size, adjust your payment and delivery details if you haven’t already and check off the legal agreement. Don’t worry, you’ll only be charged if you win.
4 STEP
You are in the Draw! Your part is done, stay tuned and good luck. If you want to check the drops you’ve signed up for, you can see them within Your Active Drops on Shop.


5 STEP
It’s drop day. When the Draw begins, we’ll start to select the winning members and send out notifications. If you don’t get the news right away and the draw takes longer, there is still a chance to cop. We’re still verifying orders and wrapping up allocation, so we may still have pairs left.
6 STEP
You got the notification. It’s CONFIRMED. The drop is yours.
7 STEP
Let the world know and share your W. Now sit back and relax, your shipment is on its way.


QUEUE MECHANICS, EXPLAINED
How does a Queue work?
STEP 1
Always have your info up to date. Log in or sign up to the adidas membership program/Log in or create an adidas profile, verify your account, enable notifications and location services.
STEP 2
When a new release arrives, set a reminder to be the first in line on the drop date. The reminder notification is sent shortly before the Queue opens, so be ready.
STEP 3
Time to wait and stay alert. Keep your eyes peeled on the countdown clock, because you’ll have to be on the product page on time to get in first.


STEP 4
Enter the drop the second it opens and pass through the qualification stage, there may be a high demand so processing can take a moment.
STEP 5
Once you’ve gotten through the first hurdle, select your size and enter the queue.
STEP 6
Checkout: Adjust your payment and delivery details if you haven’t already.


STEP 7
You are in the Queue! You can leave the screen if you want, we’re processing each order, and your place in line is secured.
STEP 8
If you didn’t make it for your preferred size, you can check back and participate again with a different one. You might be lucky going a size up or down.
STEP 9
You got the notification. It’s CONFIRMED. The drop is yours.
STEP 10
Let the world know and share your W. Now sit back
and relax, your shipment is on its way.


INVITE MECHANICS, EXPLAINED
How does the Invite work?
STEP 1
Always have your info up to date. Log in or sign up to the adidas membership program/Log in or create an adidas profile, verify your account, enable notifications and location services.
STEP 2
Stay on top of your notifications, because we may hand out an Invite on any given day. Act fast, once it goes out, access is only valid for a short period of time.


STEP 3
Select your size and purchase your preferred product before the offer expires.
STEP 4
If you don’t see your size, check back in a bit, there’s a chance someone couldn’t get through and the size has come available again.


STEP 5
You got through. It’s CONFIRMED. The drop is yours.
STEP 6
Let the world know and share your W. Now sit back and relax, your shipment is on its way.




adiClub Iconography
adidas / Studio A
Main Role: Art Director, Designer & Animator
About: adiClub website was about to update its content and add some relevant information for the audience. Team wanted to introduce and explain a bit more of Earn & Redeem points possibilities, which I had to visualise using adiClub Visual Identity language and create eye-catching iconography. Using paper and some craft work, including scanning and cutting, I created a flexible library of all possible shapes from which not only current, but also future icons may be created.
Team: Anna-Belle Mulder, Helen King




The Nine-Horned Deer Flew Away
Gilė / Lithuanian Folk & Hiking Club
Main Role: Art Director, Designer & Animator
About: More than a thousand drawings stop-motion animation tells a story following Lithuanian folk song lyrics, which sings about Nine-Horned Deer who flew away through the cold winter and fought challenges along the way for bringing back the sun to the earth as a symbol of light and warmth.
Team: Gilė’s Masters & Members
