
Go Beyond
adidas / Studio A
Main Role: Art Director & Lead Designer
About: Partner Sponsored Challenge – We currently offer generic challenges through our adidas Running/Training apps. Now, we want to better integrate the world of adidas into our sports apps and leverage our partners to inspire members to get more physically active. We are addressing all adiClub members + non-members who want to get challenged or to start their sport journey with us.
Team: Ivan Domingo Berenguer, Yaya Zhang, Laura Bury










Ghost of Addiction
FCB Health / Pitch
Main Role: Art Director & Lead Designer
About: One way to make a person change his mind is to show him the consequences of his actions before it actually happened. Therefore, we’ve created an outdoor installation where those who died from opioid abuse will be projected as ghosts using optical illusion. When people walk by it, they can hear the ghost tell his opioid abuse story of how they lived with opioid addiction and died from it.
Team: Niklas Frings-Rupp, Mubarak Nojimudeen

It’s a message for the living from those who died of opioid abuse.
One way to make people change their mind is to show them the consequences of their actions before it actually happened. When people walk by the installation lantern, which projects the ghost while using optical illusion, they can hear the ghost whisper the opioid abuse story. The case video was created listening real life stories.



United in the Game
Air Jordan / Wieden + Kennedy
Main Role: Art Director & Lead Designer
About: The game collides them all together until they become one big family. Brothers and sisters. Equipped with the mindset of Jordan, the attitude of a basketball player and the optimism of youth. United in their shared experiences of the EMEA game. Jordan, like EMEA, is made up of different styles, colors, and cultures. We want to celebrate those differences by uniting our flags under one shared identity.
Team: Judd Caraway, Alvaro Sotomayor, Cenè Hale, Ellis Sargeant, Joris van der Platsen, Ramiro Del-Cid, Reid Schilperoort





Products “United with the planet”
“Unite with the planet” creates a sustainable clothing line using leftover materials while patching them together. Also, it creates. Africal League “Unite” jerseys which becomes united fashion line between Europe and Africa




Electric State of Mind
Polestar / Pitch
Main Role: Art Director & Lead Designer
About: Most people prefer to do things the old way and it takes some pioneer spirit to choose something new.Therefore, we’ve created a campaign which embraces the idea that electric car is for those with pioneer spirit, who choose to see things differently and make an action which is not based on other people’s opinion, but rather their unique mindset, which
we call – Electric State of Mind.
Team: Christoph Nann, Mubarak Nojimudeen

Campaign Phase 1
The campaign starts with TVC, Manifest and print ads that show how those with electric state of minds saw the world around them differently. The ads direct the audience to electricstateofmind.com where they can quench their curiosity about the “Electric state of mind” meaning.

Campaign Phase 2
In this phase, ads will show that Polestar engineers also have the electric way of thinking. How?
Polestar comes with a fixed panoramic glass roof, stretching all the way from the top of the windscreen to the upper edge of the read window.
A patch of CFRP bonded to the steel underbody, stiffens the traditionally weak interface between the middle floor and the rear structure. At Polestar, this component is known as the Dragonfly.
With tripple baterry set-up, unique combination of three electric motors and a supporting combustion engine – the Polestar 1 delivers 600hp, 1000Nm of torque and has an electric range of 150km (NEDC)

Campaign Phase 3
Finally, ads in this phase show how specific aspects of the car were designed for those with electric minds.
