
Members Week FW22
adidas / Studio A
Main Role: Senior Designer
About: adiClub membership program hosts Members Week, a seven-day campaign designed to celebrate, reward, and inspire our vast community of adiClub members (totaling over 250 million). During this special event, we provide our members with valuable and motivational content, unforgettable experiences, exclusive or early access to products, and exciting opportunities to purchase discounted items. Each Members Week revolves around a unique creative focus or theme.
Team: Anna-Belle Mulder, Carolina Cwiklinkska, Siddhartha Guha, Yasamin Shadanlou, Liv Adda, Olivia Koning, Geraldine van Oversteeg, Nat Cantor, Alfons Valls, Yuka Kambayashi, Martin Granger, Jamie McQuary, Bindu van Dreumel, Sam Mackrill, Clara V, Laura Bury, John Moulder, Delia Mennell, Juul Donkers, Stefan McIntosh, Karin Eckhardt, Kim Hoffenberg, Sascha Kleerebezem, Federica D’Urzo, Eduardo Campuzano, Emily Scott, Ashly Stewart, Rachel Hom, Bala Commerford, Jennifer Carey.

adidas approaches the world we live, work and play in with rebellious optimism. This is our brand tone of voice. It’s an outlook rooted in our belief in what’s possible. We intend to break down boundaries, re-write the rules and rethink the future.
Because adiClub is intrinsically connected to the brand, and Members Week is a campaign within it, our tone of voice should reflect the adidas brand voice. adiClub speaks to 250+ million diverse members from high-performance athletes to cultural changemakers and everyone in between.
Our tone should connect with adidas’ brand voice pillars and build off them with a personal member-first twist.

The look and feel has taken some elements from adiClub branding, but personalised to make it more ‘Members Week’ for fall-winter season.
All the papers were carefully selected, torn into pieces, scanned, stacked together and coloured following the photography’s art direction and products’ colours.
Also, every single design element was hand drawn, best were chosen and used as a visual identity signature which brought Members Week project to life.









MACA Branding
Main Role: Art Director, Designer & Animator
About: MACA is a space for video makers and sound creators. A place for them to experiment. A place for them to meet up and make mistakes. Together. A place for them to join forces and lift the art of film in the Netherlands. The visual identity is a representation of what MACA is. Like the values of MACA, the logo is an experiment. It has multiple options of forms and colors that can be adjusted with one effect. The Glitch. The glitch effect is deliberate, visual ‘mistake’ created specifically for MACA used to highlight the essence of the brand.
Team: Judd Caraway, Alvaro Sotomayor, Sabela Ros

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