Hype Mechanics

adidas CONFIRMED / Studio A

Main Role: Art Director, Designer, Animator

About: CONFIRMED is the pinnacle of the trefoil — a selective, curated narrative lens that gives our consumers the hottest product and stories, first. Being Trustworthy isn’t only a strategic pillar, it’s our commitment to the user and sneaker culture at large.
While developing visual explanation, the audience should come away with a reasonable understanding of what a Hype Mechanic is why it’s so important to the brand and why it should matter to them. We need to communicate in a clear and engaging way.

Team: Wilf Eddings, Rob Glad, Jeff Metal, Julia Mueller

Always have your info up to date. When a new release arrives, signups will open. Checkout: Select your size, adjust your payment and delivery details. You are in the Draw! When the Draw begins, we’ll start to select the winning members and send out notifications. When It’s CONFIRMED – The drop is yours.

Always have your info up to date. When a new release arrives, set a reminder to be the first in line on the drop date. Keep your eyes peeled on the countdown clock, because you’ll have to be on time to get in first. Once you’ve gotten through the first hurdle, select your size and enter the queue. Checkout: Adjust your payment and delivery details. You are in the Queue! You got the notification. It’s CONFIRMED – the drop is yours!

Log in or sign up to the adidas membership program. Stay on top of your notifications, because we may hand out an Invite on any given day. Select your size and purchase your preferred product before the offer expires. You got through. It’s CONFIRMED – the drop is yours. Now sit back and relax, your shipment is on its way.

adiClub Iconography

adidas / Studio A

Main Role: Art Director, Designer, Animator

About: adiClub website was about to update its content and add some relevant information for the audience. Team wanted to introduce and explain a bit more of Earn & Redeem points possibilities, which I had to visualise using adiClub Visual Identity language and create eye-catching iconography. Using paper and some craft work, including scanning and cutting, I created a flexible library of all possible shapes from which not only current, but also future icons may be created.

Team: Anna-Belle Mulder, Helen King

The Nine-Horned Deer Flew Away

Gilė / Lithuanian Folk & Hiking Club