Go Beyond

adidas / Studio A

Main Role: Art Director & Designer

About: Partner Sponsored Challenge – We currently offer generic challenges through our adidas Running/Training apps. Now, we want to better integrate the world of adidas into our sports apps and leverage our partners to inspire members to get more physically active. We are addressing all adiClub members + non-members who want to get challenged or to start their sport journey with us.

Team: Ivan Domingo Berenguer, Yaya Zhang, Laura Bury

Ghost of Addiction

FCB Health / Pitch

Main Role: Art Director & Designer

About: One way to make a person change his mind is to show him the consequences of his actions before it actually happened. Therefore, we’ve created an outdoor installation where those who died from opioid abuse will be projected as ghosts using optical illusion. When people walk by it, they can hear the ghost tell his opioid abuse story of how they lived with opioid addiction and died from it.

Team: Niklas Frings-Rupp, Mubarak Nojimudeen

United in the Game

Air Jordan / Wieden + Kennedy

Main Role: Art Director & Designer

About: The game collides them all together until they become one big family. Brothers and sisters. Equipped with the mindset of Jordan, the attitude of a basketball player and the optimism of youth. United in their shared experiences of the EMEA game. Jordan, like EMEA, is made up of different styles, colors, and cultures. We want to celebrate those differences by uniting our flags under one shared identity.

Team: Judd Caraway, Alvaro Sotomayor, Cenè Hale,
Ellis Sargeant, Joris van der Platsen, Ramiro Del-Cid,
Reid Schilperoort

Electric State of Mind

Polestar / Pitch

Main Role: Art Direction & Designer

About: Most people prefer to do things the old way and it takes some pioneer spirit to choose something new.Therefore, we’ve created a campaign which embraces the idea that electric car is for those with pioneer spirit, who choose to see things differently and make an action which is not based on other people’s opinion, but rather their unique mindset, which we call – Electric State of Mind.

Team: Christoph Nann, Mubarak Nojimudeen