Members Week FW22

adidas / Studio A

Main Role: Designer

About: adiClub membership program hosts Members Week, a seven-day campaign designed to celebrate, reward, and inspire our vast community of adiClub members (totaling over 250 million). During this special event, we provide our members with valuable and motivational content, unforgettable experiences, exclusive or early access to products, and exciting opportunities to purchase discounted items. Each Members Week revolves around a unique creative focus or theme.

Team: Anna-Belle Mulder, Carolina Cwiklinkska, Siddhartha Guha, Yasamin Shadanlou, Liv Adda, Olivia Koning, Geraldine van Oversteeg, Nat Cantor, Alfons Valls, Yuka Kambayashi, Martin Granger, Jamie McQuary, Bindu van Dreumel, Sam Mackrill, Clara V, Laura Bury, John Moulder, Delia Mennell, Juul Donkers, Stefan McIntosh, Karin Eckhardt, Jennifer Carey, Kim Hoffenberg, Sascha Kleerebezem, Federica D’Urzo, Eduardo Campuzano, Emily Scott, Ashly Stewart, Rachel Hom, Bala Commerford, Jennifer Carey.

MACA Branding

MACA / Wieden + Kennedy

Main Role: Designer & Art Director

About: MACA is a space for video makers and sound creators. A place for them to experiment. A place for them to meet up and make mistakes. Together. A place for them to join forces and lift the art of film in the Netherlands. The visual identity is a representation of what MACA is. Like the values of MACA, the logo is an experiment. It has multiple options of forms and colors that can be adjusted with one effect. The Glitch.The glitch effect is deliberate, visual ‘mistake’ created specifically for MACA used to highlight the essence of the brand.

Team: Judd Caraway, Alvaro Sotomayor, Sabela Ros