adiClub Rebrand

adidas / Studio A

Main Role: Designer

About: adiClub is a celebration of the people and culture that makes up adidas. This membership program will connect everyone from sneakerheads and athletes, to people who just love their weekly run. It’s a club that rewards people for doing what they love: pursuing their fitness, style and sustainability goals. We will focus on the real members, who are the key focus in our content and campaigns.

Team: Anna-Belle Mulder, Eduardo Campuzano, Martin Granger, Yaya Zhang, Yuka Kambayashi, Rachel Hom, Emil Cholich, Olivia Adda, Siddharta Guha, Michelle van Kempen, Yasamin Shandalou, Delia Mennell, Federica D’ Urzo, Sascha Kleerebezem, Bindu van Dreumel, Karen Eckhardt

Choose to Move

adidas / Studio A

Main Role: Designer

About: This always-on campaign aims to inspire new people to start sport with adidas, and to re-activate those that have lapsed, into starting sports again. We gathered current consumer insights into the barriers that prevent people being active in sports, and what motivates them to overcome barriers and get started. Using these insights, we created relevant and engaging storytelling around a creative concept that encourages people to start something new.

Team: Michelle van Kempen, Hanna Gawlik, Charlotte Newbold, Kristina Koutsman

Website Rebrand

Fastned / Extra Electric

Main Role: Lead Designer

About: Collaborating with Leading European fast-charging company Fastned and their in-house creative team, we transformed Fastned’s bright new brand identity into a commercial website serving multiple audiences. We developed existing design elements, including illustrations and animations, into an award-winning website experience that captures the optimistic and joyful spirit of the Fastned brand.

Team: Fastned – Dana Buena, Billy Osborne, Liam Hermans, Florian Schmetz, Roderick van Ravenhorst, Lieke Duijmelings ; DEPT & Overpriced